brands have a set of human traits associated with them. Marketers try to understand how consumers picture their brands by asking consumers to describe their brands as if the brand was a human being. In class, we talked about how consumers described Red Bull as if it was a human being. This would be an example of a / an © a. survey research O b. projective technique O c observation O d. experiment

brands have a set of human traits associated with them. Marketers try to understand how consumers picture their brands by asking consumers to describe their brands as if the brand was a human being. In class, we talked about how consumers described Red Bull as if it was a human being. This would be an example of a / an © a. survey research O b. projective technique O c observation O d. experiment

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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