Instructions: 1. List one brand that you think markets according to the principles of Marketing 3.0. Explain in at least two sentences. 2. Do you agree or disagree that it is important for companies/brands to have strong corporate responsibility platforms? Explain in at least 2 sentences.
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- Marketers are increasingly being held accountable for their investments and must be able to justify marketing expenditures to senior management. With the foregoing statements in mind, how can Nivea know that the sales promotion was successful.1. Successful marketing strategies must be geared to the needs of consumers and to _____. a. their abilities to buy b. the strategies of competitors c. the available supply of goods d. none of the above 2. Your employer is a runner-up company that aggressively attacks competitors to get more market share. For what type of firm do you work? a. market challenger b. wanna-be c. leader d. market follower 3. Favorite Memories specializes in serving market segments that major competitors overlook and ignore. What strategy does this firm use? a. market follower b. market challenger c. market seeker d. market nicher 4. Superior Sporting Goods stores seek stable market shares and profits by following competitorsâ product offers, prices, and marketing programs. What do we call Superior? a. market follower b. market challenger c. market nicher d. market developer 5. Once your company has decided on its overall competitive marketing strategy, it is ready to begin planning the…Market segmentationWrite a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. My company is starbucks. Required elements;No more than 1700 words,Include psychographic, demographic, geographic and behavioral characteristics for the selected company.A positioning statement for the company with careful consideration of their brand and strategy.Paper is consistent with APA guidelines. Extra Requirements:At least 1500 wordsMust be finished before July 16th 2013 6:00 pm (Eastern Time) Iam in Miami Florida.Note: I can provide you with the work i already have done (the company I chose is Starbucks)This may or may not help you.at least 1500 wordsAPA styleNo plagiarismMust be turn in before 6:00 pm.Must have cited references Here is what I have done so far. out this document (make sure the references are…
- When companies primarily had a sales orientation, which of the following is true? a. It was indicative of companies not having similar products. b. Sales techniques and persuasion significantly lagged today’s innovations. c. It was a reflection of lower levels of competition. d. Single transactions were favored over repeat purchases. 2. Acting as a(n) _________ is a major way Facebook makes money. a. reseller b. supplier c. intermediary d. None of the above 3. Rather than being part of the marketing mix, the ___________ is the target of marketing decisions, or the “target market” as described throughout the text. a. Price b. Customer c. Place d. ProductWhat key resources and capabilities does AirBnb possess that support its strategy? What are its core competencies? Give evidence other than the company's own claims. Use Porter's value chain analysis graphic.How might Graeter’s capitalize on its valuable capacity for word-of-mouth promotion in expanding to new markets where, despite some national publicity like the Oprah Winfrey Show, its name is still not widely known?
- Lancer Motors is planning to start email marketing. As a car dealership, they utilize a sales process and pipeline to generate and close leads. Please prepare a strategy using details outlining what steps Lancer Motors should take for a successful email marketing campaign. Please include details on email list capture, who you are targeting, campaign email content, objectives, measuring success and overall implementation steps/advicePreamble Frameline has three main business lines Agro Inputs Services Crop marketing/Commodity Trading Corporate Services(B2B)/Supply Chain Intelligent Services (Mergdata) As a Communications and PR Associate, you will work closely with your line manager on the development and execution of Frameline’s communications, marketing and PR strategy. You are responsible for effectively promoting the business and mission of Frameline both internally and externally As part of the company’s Editorial, Content marketing & Brand Creative Team, you will be working synergistically with the Digital and Creative Content Associates to promote the company’s products and brand through media planning, content development, communications tools, brand positioning, reputation management and handling media enquiries and by extension, social media engagement Questions The quarterly planning session has started and the Director of MarketLine & Communications, who you report to, has requested you to…Strategic mnagement: SpotifyWith Spotify, it’s easy to find the right music or podcast for every moment – on your phone, your computer, your tablet and more. There are millions of tracks and episodes on Spotify. So whether you’re behind the wheel, working out, partying or relaxing, the right music or podcast is always atyour fingertips. Choose what you want to listen to, or let Spotify surprise you. You can also browse through the collections of friends, artists, and celebrities, or create a radio station and just sit back. Soundtrack your life with Spotify. Subscribe or listen for free. By using Spotify as an example, outline the various types of stakeholders one can expect to find.
- 6. What are the first three elements of a marketing plan? Select one: a. Mission statement, Marketing Strategy, Objectives b. Objective, SWOT Analysis, Marketing Mix c. Business Mission Statement, SWOT Analysis, Objectives d. Product, Price, Place, Promotion 10. How can a company let a consumer know they are a part of the green movement? Select one: a. Using third-party eco-logos. b. Using the color green in their advertising. c. Both a & b. d. None of these.Fill in the following gaps without explanation. I need answers only. 1. The task of designing, collecting, analyzing and reporting, known as ________ is intended to define marketing problems or opportunities. 2. The buyer’s willingness and ability to buy along, buyer’s consideration to alternative brands, and their income are determinants of _______. 3. A _____ is designed to avoid direct competition of larger companies pursuing the bigger segments. 4. A(n)_____________________ attempts to maintain a strong position in its core product-market(s) but also seeks to expand into new (often closely) related markets. 5. The analysis of how consumer perceive one’s brand in comparison to the competition is known as ______. 6. Companies that establish formal policies and guidelines to ensure that the messages communicated to the customer reflect their unique values and competencies are creating a ____________________________. 7. The rate at which an innovative new product category…Need help answering this question. A portion I did not read correctly was the part about ABC being a product of XYZ, Inc. In my mind, I thought XYZ, Inc. was the rival. Speaking of rivals, what top rivals could you name for your coffee product? *Information about my coffee is below