Which of the following is an example of B2B marketing? a) A magazine devoted to sports b) A magazine devoted to fashion c) A lifestyle publication d) A trade publication
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- What is an example of marketing myopia? A. telephone company that views itself as a spirit of service. B. A department store that views itself as a clothing retailer? C. An airline that views itself as a symbol of freedom? D. A perfume manufacturer that sells hope.1.What could be the possible risk/s in database marketing? 2. Based from your experience, what are the factor/s affecting your consumption behavior? Explain 3. B2B (business-to-business) marketing is marketing of products to businesses or other organizations for use in production of goods, for use in general business operations (such as office supplies), or for resale to other consumers, such as a wholesaler selling to a retailer. Do you think the ‘spray and pray’ approach is effective in attracting and retaining customers?The idea of spray and pray marketing is to send advertisements, or other forms of marketing communications, out to as many people as possible (spray), and hope that it motivates some of them to buy their product or show interest in their service (pray).1. Customers prefer one brand over another based on its value, which, in turn, is based on different combinations of a. perceptions and costs. b. needs and wants. c. benefits and perceptions. d. benefits and costs. 2. Understanding your target market so well that you build a relationship with them over time defines what? a. a social orientation b. a sales orientation c. customer relationship marketing d. retention of sometimes undesirable customers 3. Which statement is valid in managing exchanges between a company and its customers? a. The company wants to maximize customer benefits b. Customers are the primary drivers of the purchase decisions. c. Customers want to pay the least amount possible d. The two parties have conflicting goals 4. Cover Co. is a new company with two employees: the husband and wife that founded the company. Cover makes trash can covers that help keep outdoor trash cans secure. Which segmentation method would Cover be least likely to use and why? a.…
- Which one of the following is an ideal reason for scrambled merchandising? a. Impact of competition is increased b. FMCG's are usually not added c. Specific target market may be reached d. Consumers make impulse purchases14.Which of the following factors is at the core of the marketing concept?Single choice. a.Aggressive selling b.Mass marketing c. Customer satisfaction d. Low pricesWhich of the following is NOT one of the 4ps of marketing?Choose one answer.a. Price b. Product c. Psychology d. Promotion
- market positioning marketers objective is to:. a. Create bad impression about the competitors product b. None of the option c. Create unique market positions for their products d. Create confusion among customers about their product39- Which online marketing tool contains periodic posts on a common web page? a. Blogs b. Social Media c. You Tube d. WebsitesSee the following ads and identify following: AD Link: https://www.youtube.com/watch?v=WNxxaXZpJsI&feature=youtu.be a. Need the brand ad is trying to satisfy b. Value Proposition of each ad c. Target Market of an ad d. Positioning of an ad e. Differentiation (if any) f. Do you find the ad effective? Why or why not g. Grade ad out of 10
- A designer allows customers to create their own look with an app that takes their takes their measurements and allow them to mix or match clothing accessories. What type of marketing is this? A One to one B Segmentation C Mass marketing1. Comprehend the statement with brand driven examples “Marketing 4.0 is about three major outlook shifts” 2. You are a digital marketing for an event house that specializes in Destination wedding. Write an email for the same, to prospective families who are looking for such event planners, asking them to enroll with your first webinar, that discusses on why should they chose you as the planner for the event.3. You are working as a digital marketer for Zomato.a. What are the four steps to mobile marketing process, that you will keep in mind while you are advertising through mobile. b. Discuss the keywords match types that you will be using for the search ad for the sameThe purpose of marketing communications is to do all of the following, except: Select one: a. Remind b. Inform c. Persuade d. Introduce