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- Sales agents have different selling strategies, depending on the type of relationship the buyer and seller either have or want to move toward. Based on this assertion, can you identify one of the following options that is not a selling strategy? a. Strategic partnering b. Script-based selling c. Consultative selling d. Needs-dissatisfaction sellingWhat psychological factors in the customer's buying behavior could have helped Pizza Mia to enjoy the sudden increase in its sales? Explain your answer.Give an examples of a recent purchase experience in which you were dissatisfied because a firm’s marketing mix did not meet your expectations. Indicate how the purchase fell short of your expectations- and also explain whether your expectations were formed based on the firm’s promotion or on something else. Will it affect how much you trust that firm or brand in the future?
- Which following statements are properly inferred? Lowering prices leads to increased sales. Marketing is both an Art and a Science. In Marketing, being the first or the market leader matters the mostWhat were the top 3 associations that SFA led to in the minds of customers concerning the salesperson? A. Satisfaction with the salesperson, information, and product knowledge B. Trust in the salesperson, market knowledge, and responsiveness C. Professionalism, information, and market knowledge D. Information, understanding and anticipating needs, and decision makingFor this conversation, you are being asked to share your opinions as a consumer. Share your personal experiences on a recent purchase with an online seller or retail store. What factors did you consider when deciding on your purchase? Was the price the most important factor? The quality? How did the promotion influence your decision? Simulated Business Scenario: The marketing process is intended to create value for the consumer. For example, customer satisfaction is dependent upon the product’s perceived performance relative to a buyer’s expectations. If the product performs as or better than the customer expected, they are likely satisfied and willing to purchase the product or service again. If the product does not meet customer expectations, the customers will likely not be satisfied and may write a poor review on the company and/or the product. Questions: For this discussion, think of an example of a product or service offering that has either met or exceeded your expectations by…
- (1) Why is price sometimes referred to as capturedvalue? (2) Why do companies that embracerelationship marketing focus on “customercommunication” rather than “promotion”?What were the top 3 associations that SFA led to in the minds of customers concerning the salesperson? Satisfaction with the salesperson, information, and product knowledge Trust in the salesperson, market knowledge, and responsiveness Professionalism, information, and market knowledge Information, understanding and anticipating needs, and decision makingWhat is the formula for sales projection using market shares
- How can a firm motivate salespeople who work on commission (as many mortgage brokers did in the run-up to the Financial Crisis) to sell products that are in their customers’ interests rather than their ownWhat is false about the crossover effect? a. can occur with pricing b. can occur with advertising c. can occur with brand design d. 5 point difference can result is significant results to the higher scoring company e. all are true. none are false. Your company sells bikes to the speed segment. In a hypothetical quarter 7 the results of a situation analysis found that one of your bigger competitors has developed a patented technology that results in frames 15% lighter than yours. This represents a(n)_______in SWOT? a. Strength b. Weakness c. Threat d. Opportunity e. None are correct f. All are correctFrom the current 7Ps of your chosen company (which is NETFLIX), suggest some strategies on how they can improve each marketing mix so they can continuously provide good experience and satisfaction to their target market. NOTE: create strategies only for the PRODUCT and PRICE.