Concept explainers
Case summary:
Generally, parents are fearful to put their kids into sleep. This is termed as Sudden Infant Death Syndrome (SID). The sudden unexplainable death during the sleep is termed as SID. Therefore, the parents need to monitor the health of the child during the sleep. Many manufactures came up with many technologies to monitor this sudden death. Marketers use this fear of the parents into business but many government agencies started to create the awareness that these devices cannot prevent the child from this sudden death.
To discuss: Whether it is right for the marketers to play with the parents fear to sell their products.
Want to see the full answer?
Check out a sample textbook solutionChapter 1 Solutions
Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
- Explain which product/market expansion grid strategyPC-makers are currently pursuing to deal withthe threat of post-PC devices. Is this a smart strategy?(AACSB: Written and Oral Communication; ReflectiveThinking)arrow_forwardCoca-Cola is the most recognizable brand in the world. How did the company achieve this distinction? What has the company done in its marketing mix in terms of product, price, distribution, and marketing communications that has created such tremendous brand equity and loyalty? How has advertising aided in building the brand? (Students might want to visit Coca-Cola’s Website for help at http://www.coca-cola.com/global/glp.html (Links to an external site.)Links to an external site.)arrow_forwardFor years, Ferrari has been known as the manufac-turer of expensive luxury automobiles. The company plans to attract the major segment of the car-buyingmarket that purchases medium-priced automobiles.As Ferrari considers this trading-down strategy, whatbranding strategy would you recommend? What arethe trade-offs to consider with your strategy?arrow_forward
- Ethical marketing is more of a philosophy that informs all marketing efforts than a marketing strategy. Consider a social media advertisement that claims a product will do X, Y, and Z, but when you order it, you discover it can only do X. These types of disreputable, dishonest, and corrupt marketing strategies acted unethically. Finally, while unethical marketing may succeed in the short term, it is not a good long-term strategy. Customers will begin to distrust your brand as a whole, making it difficult to find brand advocates willing to spread awareness about your product or service through word-of-mouth marketing. Investigate the critical role ethics plays in modern marketing and formulate the best practises to create ethical solutions to all of your marketing challenges?arrow_forward1. Evaluate the strategy Mazda is using to advertise the new MAZDA6 sports sedan. Do you agree with the decision to use a more mature and less playful approach for the MAZDA6 and why? 2. What recommendations would you make to Mazda regarding its integrated marketing communications strategy as the company moves forward? 2 things Please explain in your own thoughtsarrow_forwardDescribe your approach to marketing for the Home Care Agency. Who is your principal competitor? What are some strategies you can use to compete effectively? With Home Care Agency, would it be possible to partner with a competitor in producing/distributing a particular product? PLEASE EXPLAINarrow_forward
- How does market segmentation differ from market targeting?(AACSB: Written and Oral Communication)arrow_forwardConsidering marketing environment forces, describe how Burger King went about developing its new Satisfries. With Satisfries, has Burger King truly created customer value, or is it just chasing trends?arrow_forwardWith Satisfries, has Burger King truly created customer value, or is it just chasing trends? Explain.arrow_forward
- Are automobile manufacturers and their dealerships creating an unfair competitive advantage by not sharing information and special tools with independent mechanics? Write an argument supporting the automakers’ actions. (AACSB: Written and Oral Communication; Ethical Understanding and Reasoning; Reflective Thinking)arrow_forwardWhile there are similarities between B2B and B2C marketing, there are differences between B2B and B2C marketing which lie in the marketing practices. With reference to this statement and the use of well expanded examples, describe in your own words the differences between B2B and B2C marketing.arrow_forwardWhat types of unique marketing support helped to sustain Vitaminwater and Bai’s tremendous growth?Suggest a celebrity endorsement with a beverage brand, and tell why that pairing would lead to What are the brand attributes and the reputation of the endorser that would resonate with specific consumer segments?arrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning