Marketing
13th Edition
ISBN: 9780134132228
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 1, Problem 1.5DQ
Summary Introduction
To discuss: How technology affects marketing.
Introduction:
Marketing is the process where the aim is to satisfy the customers’ needs and wants. This is the management concept where the goods and services are exchanged from one end to the customers’ end.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
How is Eaton using digital marketing to reach its customers?
Which type of business models does KFC
Have the internet and social media affected theeir business? How?
Which forms of online presence have they used?
Which digital marketing channels have they used?
Have they used social marketing? How?
What is the VRIO Framework of Alibaba Group: The Rise of a Platform Giant?
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- What is AirBnB? How AirBnB operates? Briefly explain its customers, end-users, influencers and stakeholders. Analyze its market segmentations.arrow_forwardWhat is the PESTLE Analysis of Alibaba Group: The Rise of a Platform Giant?arrow_forward1) Integrated Marketing Communication- Upon learning the importance of Push and Pull marketing in developing a good and effective IMC system, discuss briefly what you can observe with the marketing and positioning of the following brandsa) Nikeb) Louis Vuittonc) BT21 Thank you for answering :)arrow_forward
- How might Graeter’s capitalize on its valuable capacity for word-of-mouth promotion in expanding to new markets where, despite some national publicity like the Oprah Winfrey Show, its name is still not widely known?arrow_forwardFACEBOOK! Analyze Facebook's ethical impacts. What are the strengths of Facebook and how does it benefit the population? What are the weaknesses of Facebook and its potential limitations? What are external factors that may contribute to the success of Facebook? Finally, what external factors may pose a threat to the success or adoption of Facebook? What social, political, and cultural trends may influence reception? Provide APA citations for any outside references used.arrow_forwardHas the Coca-Cola communications strategy been effective? Support your answer?arrow_forward
- What is integrated marketing communications (IMC), and how does a company go about implementing it? (AACSB: Written and Oral Communication)arrow_forwardHow Airbnb strategy(ies) impacts its organizational structure? (for a Strategic Management class.)arrow_forwardYou’ve probably heard of Nutrisystem, a company that produced $800 million in revenues last year by selling weight-loss products. What started as a small effort based on an e-commerce marketing plan has evolved into a multipronged marketing campaign Video Case Nutrisystem that not only has expanded the business but also provides substantial return-on-investment potential. The key to Nutrisystem’s efforts is its direct-to-consumer platform. Using various advertising outlets, from magazines to television, Nutrisystem’s promotions all have one thing in common—they let customers make direct contact with the company. Inserting a unique URL or 800 number in every ad also lets Nutrisystem track the success of each and every effort. After viewing the video featuring Nutrisystem, answer the following questions: In what different ways does Nutrisystem engage in direct marketing? What advantages does Nutrisystem’s marketing campaign have over selling through intermediary channels? In…arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning