MindTap Business Communication, 1 term (6 months) Printed Access Card for Guffey/Loewy's Essentials of Business Communication, 11th
11th Edition
ISBN: 9781337386555
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 10, Problem 10.14AAC
Summary Introduction
To Determine:
Report to compare different products for the appropriate choice.
Introduction:
Compare and analyze 3 different products for the instructor and team to decide which one to purchase.
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Good market research is essential for planning and forecasting. It also helps target the appropriate market.
As the marketing research industry expands, what skills will future executives need to possess?
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Visit a local small business in your area and ask them about how they conduct and apply their marketing research process to their business.
Using this article Links to an external site.from wired.com Links to an external site.or another of your choice, research and write a brief summary of the emergence of big data in the field of marketing analytics. Here are some questions and concerns you might want to address:
What are some of the controversies surrounding big data?
Is it ok for companies to sell your data?
If you are participating in a “free” service such as a social media app, is it really free? What is the unseen cost?
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See also “The Evolution of Big Data and Where We’re Headed Links to an external site.” from wired.com.
Chapter 10 Solutions
MindTap Business Communication, 1 term (6 months) Printed Access Card for Guffey/Loewy's Essentials of Business Communication, 11th
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