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Concept explainers
To determine: That if an American company is planning to expand its business to an Asian country. what will the report to the CEO of the company advising the company’s executives of the social customs, family life, attitudes, religion, education, and values constitute.
Introduction/case summary (question specific): Many American companies like to expand their business activities to foreign markets. However, those companies know little about the people of other cultures. Therefore, it is important to gather information relating to people and cultures of target markets. Both primary and secondary data can be gathered for this purpose.
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Chapter 10 Solutions
Bundle: Essentials of Business Communication, 11th + MindTap Business Communication, 1 term (6 months) Printed Access Card
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- During a trip to Japan, you were introduced to an exclusive and delicious type of beef: Wagyu. ‘Wagyu’ refers to a Japanese beef cattle breed and its tender, highly marbled meat is gradually becoming more popular in other countries, far beyond Japan. A quick search on Google tells you that Wagyu is being served in a few restaurants in Bahrain too, but you believe that the market is far from saturated. To substantiate this hunch, you are going to apply what we learned during our Marketing Management course and determine whether selling Wagyu beef in Bahrain yourself would be a viable endeavour. Your first step will be to determine and develop your value proposition. Which of Cialdini’s persuasion principle(s) will be at the core of your marketing communication? Why do you think this/these will be the most effective one(s) in persuading your target audience to buy your product? Apply at least two of Cialdini’s persuasion principles to this case.250 words max. per persuasion principlearrow_forwardJohn is a marketing manager planning to sell alcohol drinks in Muslim countries. He needs to focus on the cultural aspect of the country: a) John is confused why selling alcohol is prohibited in Saudi Arabia meanwhile in Malaysia it is allowed. Explain the beliefs and customs of these Muslim countries.arrow_forwardAs a marketing manager of the chosen company, you are required to prepare a marketing plan for the company’s new product or service to be launched in Hong Kong. Gather background information aboutthe industry, chosen company, its new product/service, market(s), competitors, and competing/ substitute products; Formulate a marketing plan for the new product/service carefully and intelligently; andarrow_forward
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