Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)
Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)
9th Edition
ISBN: 9780134640112
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Concept explainers

Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one…
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
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Chapter 10, Problem 12QA
Summary Introduction

To explain: The concept of the terms, two-part pricing, price bundling, captive pricing and distribution based pricing tactics.

Introduction: Distribution based pricing strategies involve pricing of the goods to cover the cost of shipment. Distribution based pricing is an important part of marketing.

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explain two-part pricing, payment pricing, price bundling, captive pricing, and distribution-based pricing tactics
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Scissors, a local hair salon, practices a known form of price discrimination by charging students and senior citizens a discounted price of R80.00 for a haircut, while all other regular customers are charged R120.00 per cut. With the aid of a graphical illustration, identify the type of price discrimination practiced and explain the firm’s pricing strategy to maximise profits.

Chapter 10 Solutions

Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)

Ch. 10 - Prob. 1QACh. 10 - Describe and give examples of some of the...Ch. 10 - Prob. 3QACh. 10 - Prob. 4QACh. 10 - Prob. 5QACh. 10 - Prob. 6QACh. 10 - Prob. 7QACh. 10 - Prob. 8QACh. 10 - Prob. 9QACh. 10 - Prob. 10QA
Ch. 10 - Prob. 11QACh. 10 - Prob. 12QACh. 10 - Prob. 13QACh. 10 - Prob. 15QACh. 10 - Prob. 16QA
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