Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)
9th Edition
ISBN: 9780134640112
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 10, Problem 6QA
Summary Introduction
To explain: The meaning of the term trade margins and the relation of such trade margins to the pricing of goods for a producer.
Introduction:Trade margins are widely used in business world and otherwise as well. The trade margins are of utmost importance to a producer while deciding about the price of a certain product.Trade margin is the difference between actual price paid to buy a product for resale and the amount received by selling such product further.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Explain what are trade margins and how they relate to the pricing for a producer ?
What is price elasticity? Why is it important for marketers to consider price elasticity when making pricing decisions?
What are trade margins? How do they relate to thepricing for a producer of goods
Chapter 10 Solutions
Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- What are the possible problems that will be encountered if a firm uses | perceived-value pricing and lets the market determine the price of its products?arrow_forwardUnder what environmental conditions are price wars likely to occur in an industry? What are the implications of price wars for a company?arrow_forwardDiscuss the various pricing methods that can be used by a vendor along with the main features. Provide descriptions of existing markets where these kinds of price arrangements are rapidly changing.arrow_forward
- What are the different kinds of price adjustments? In which situations do companies use each one?arrow_forwardWhat are the factors influencing price elasticity?arrow_forwardDescribe some ways that a seller using competition-based pricing could deal with the presence in the marketplace of a variety of prices for an item.arrow_forward
- How likely is the sales manager will be successful in the short term in cut the price as strategy to stimulate interest and convince other business operators to buy products from our company?arrow_forward. Discuss how buyers use price analysis and cost analysis to determinethe true price of a product Discuss the factors that go into most pricing decisions and explain how aprocurement manager can use these to obtain the best value for theirorganizations during a negotiation. Giving examples, discuss how a procurement manager can use a procurement positioning tool to determine mutual buyer-supplier relationships and transactional relationships. Discuss different ways in which the public sector can ensure value for moneyin the way it procures goods and services? What are the differences between public sector procurement and private sectorprocurement? . Consider the following statement: “while there is a need for publicaccountability, there is also recognition that utilizing commercial best practicescan bring improvements in performance in the public sector.” To what extent do you agree/ disagree with this statement?arrow_forwardWhen competition is the dominant factor in pricing a product or service, what is the best cost estimation approach to use?arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- MarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational PublishingContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning