Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)
9th Edition
ISBN: 9780134640112
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 10, Problem 13QA
Summary Introduction
To explain: The reason behind firms giving discounts in pricing to the members of the distribution channel.
Introduction: The members of the distribution channel include wholesaler, retailer and agents which help the firm in making the goods available to the consumers. Discounts are reduction in prices.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Why do marketets use trade or functional discounts,quantity discounts, cash discounts, and seasonal discounts in pricing to members of the channel?
1. Given that there is a serious disadvantage to cost-based pricing, how would your account for its widespread use in retailing and other businesses?
2. What is parity pricing? How does it differ from other forms of competition-based pricing?
3. Describe some ways that a seller using competition-based pricing could deal with the presence in the marketplace of a variety of prices for an item.
How would a business/organization apply variant pricing in their organization to cater to multiple markets?
Chapter 10 Solutions
Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Retailers typically use two basic pricing strategies. Explain the advantages of the two pricing strategies and provide examples for each type. When setting prices, what are some important factors that retailers must consider?arrow_forwardWhat is meant by pricing? Describe any three strategies that can be done by firms if they do not want to increase the price of a product.arrow_forwardDescribe three main factors that impact pricing decisions. You are the Marketing Director of a resort in Caribbean which has been severely impacted by travel bans as a result of COVID19. What pricing strategy you would employ? Please provide the rationale for your choice.arrow_forward
- What is the difference between a skimming price strategy and a penetration pricing strategy? Under what circumstances is each likely to be used?arrow_forwardWhat does ͞price mean and what are the objectives of pricing? What is the pricing procedure? What does it consist? What must be considered first before setting the price? What are the various approaches to pricing? What is the purpose of ͞target rate of return pricing? What is ͞odd-numbered pricing͟? What are the reasons behind this method? What are price adaptation strategies? Why are discounts given to customers? What is the degree of control over price by the seller in a monopsony? Why is this so?arrow_forwardHow does the target cost method differ from the cost-plus pricing method? Which would you prefer? Are there any other pricing methods that are appealing to you?arrow_forward
- what pricing approach is it when an athletic commission prices different hockey tickets depending upon stadium seat location (closer or further from the ice, behind the goalkeeper, etc.) 1. Bundling 2.Peak Load Pricing 3.Indirect Segmentation Price Discrimination 4.Direct Segmentation Price Discrimination 5.Complete Price Discriminationarrow_forwardDiscuss the various pricing methods that can be used by a vendor along with the main features. Provide descriptions of existing markets where these kinds of price arrangements are rapidly changing.arrow_forwardWhy is price lining used by some retailers?arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- MarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational PublishingPurchasing and Supply Chain ManagementOperations ManagementISBN:9781285869681Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. PattersonPublisher:Cengage Learning
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning