MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Chapter 10, Problem 3LO
Summary Introduction

To discuss: The terms product line, product item, and product mix.

A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.

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Define the terms Product Items, Lines, and Mixes?
Explain the term product item ,product line and product mix in the context of the above situation
Examine the concepts of Product Item, Product Line, and Product Mix, and understand how they are connected
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