CONNECT FOR MARKETING 180DAY
6th Edition
ISBN: 9781260537307
Author: Grewal
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Chapter 10, Problem 8MA
Summary Introduction
To discuss: The manner in which secondary sources of information used in this research
Summary Introduction
To discuss: About the methods used to collect primary data about the topic and refer any particular order in collecting these kind of data.
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- A company wants to launch a new product in the market and wants to conduct research to identify the target audience and their preferences. Outline the steps you would take to design a research study to gather relevant data for this purpose.arrow_forwardOutline the most important uses of computer technology in marketing research. Important uses of computer technology in marketing research include (1) a marketing information system (MIS)—a planned, computer based system designed to provide managers with a continuous fl ow of information relevant to their specifi c decision-making needs and areas of responsibility; (2) a marketing decision support system (MDSS)—a marketing information system component that links a decision maker with relevant databases and analysis tools; (3) data mining—the process of searching through consumer information fi les or data warehouses to detect patterns that guide marketing decision making; (4) business intelligence—the process of gathering information and analyzing it to improve business strategy, tactics, and daily operations; and (5) competitive intelligence—the form of business intelligence that focuses on fi nding information about competitors using published sources,…arrow_forwardIn at least 150 words, examine internal secondary data. What types of data are considered internal? What is the importance of each and why might it be used? Provide an example of each type of internal secondary data.arrow_forward
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