EBK MARKETING
6th Edition
ISBN: 9781259898884
Author: Grewal
Publisher: YUZU
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Chapter 10.4, Problem 2PC
Summary Introduction
To determine: The advantages and disadvantages of primary and secondary research.
Introduction: Marketing is a process by which an organization increases the number of customers and retains them by satisfying the needs of the customers.
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What are the advantages and disadvantages of Quantitative Research and Qualitative Research?
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- why do people think research only pertains to scientifically proven evidence? why is Research a systematic process?arrow_forwardWhat are the main advantages of Qualitative Research relative to Quantitative Research?arrow_forward1. What are the practical implications of research in technology, business, medicine, education, economy, and society? 2. What are the characteristics of a good research? 3. What are the steps in conducting research?arrow_forward
- Why is ethics important in research? What should do we consider in order to make sure that our literature review is ethically done without breaking the rules?arrow_forwardWhy do researchers spend so much time and effort reviewing scholarly and professional literature when doing a new research project?arrow_forwardWhat are the advantages and disadvantages of primaryand secondary research?arrow_forward
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- One hears the word research being mentioned by several groups such as research organizations, college and university professors, doctoral students, graduate assistants working for faculty, graduate and undergraduate students doing their term papers, research departments in industries, newspaper reporters, journalists, lawyers, doctors, and many other professionals and nonprofessionals. In the light of what you have learned in the introductory parts of research, which among the aforementioned groups of people do you think may be doing ―scientific investigations in the areas of basic or applied research? Why?arrow_forwardWhat skills are required to conduct an appropriate research project.arrow_forwardWhy is it important to follow the steps in doing research?arrow_forward
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