Cost Accounting (15th Edition)
Cost Accounting (15th Edition)
15th Edition
ISBN: 9780133428704
Author: Charles T. Horngren, Srikant M. Datar, Madhav V. Rajan
Publisher: PEARSON
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Chapter 11, Problem 11.10Q

“Management should always maximize sales of the product with the highest contribution margin per unit.” Do you agree? Why?

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Consider a situation in which a firm needs to make a decision regarding the resources to allocate between two products. One product makes a significantly larger contribution margin than the other. How might the contribution margin affect the decision that the firm makes? What if both contribution margins were positive or both were negative?  Are there other factors when considering the contribution margin you should look for?  What makes the contribution margin positive or negative?
“Companies should always make and sell all products whose selling prices exceed variable costs.” Assuming xed costs areirrelevant, do you agree? Explain.
When constrained by a limiting resource, managers often seek to produce those products which have: a)The highest selling prices. b)The lowest average cost per unit. c)The highest contribution margin ratios. d)The highest contribution margin per unit of limiting resource.
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