MyLab Marketing with Pearson eText - Access Card - for Principles of Marketing
MyLab Marketing with Pearson eText - Access Card - for Principles of Marketing
16th Edition
ISBN: 9780133862096
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
bartleby

Concept explainers

Question
Book Icon
Chapter 11, Problem 11.11MA
Summary Introduction

Case summary: Company BG is the world's biggest tire and rubber maker, in recent times consented to concede to price fixing alongside 25 other Country J’s automotive providers. About 28 executives were included and confessed to the charges; some face jail sentences.

Company BG and different providers were accused of plotting to fix prices, rig bids and dispense sales of parts offered to Country J’s automakers Company TA, Company IZ, Company NS and Company SZ in Country U during a large portion of the 2000s.

Characters in case: Company BG, Company TA, Company IZ and Company SZ.

To discuss: The reasons on whether companies accept different culture should be punished severely.

A pricing strategy considers portions, capacity to pay, economic situations, contender activities, trade margins and input costs, among others. It is focused at the characterized customers and against contenders.

Blurred answer
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning