MYMARKETINGLAB
2019th Edition
ISBN: 9780135839379
Author: Pearson
Publisher: PEARSON
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Question
Chapter 11, Problem 11.5DQ
Summary Introduction
To discuss: The numerous public policy concerns in pricing practices inside a channel level and across the channel.
A pricing strategy considers portions, capacity to pay, economic situations, contender activities, trade margins and input costs, among others. It is focused at the characterized customers and against contenders.
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Current Marketing Mix (4Ps) for WALMART
Pricing Strategy
How is your product or service priced today? Consider:
· How does this compare to competitors?
· How sensitive are your customers to changes in price?
Place: Distribution Strategy
What is your current distribution strategy? Consider:
· How does the product get to market?
· What intermediaries are involved in the distribution network?
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- How does BoltBus use a combination of penetration pricingand everyday low pricing (EDLP) to achieve its objectives?arrow_forwardReading the extract, identify the target market and the appropriate pricing strategy Nike is to use to capture target market.arrow_forwardWhat types of retailers often use a high/low pricing strategy? What types of retailers generally use an everyday low pricing strategy? How would customers likely react if a retailer switched its pricing strategy from one to the other?arrow_forward
- Armani Perfumes and Essences company sets prices of its shower gels depending on its perfumes, this is an example of optional-product pricing. Select one: a. True b. False Adidas uses distributors, wholesalers, and retailers to make its products reachable to final consumers, hence Adidas is using direct marketing channels. Select one: a. True b. False Longer distribution channels lead to higher prices for customers. Select one: a. True b. Falsearrow_forwardIdentify a product offered by a manufacturer using a dual-distribution approach (ex: brick and mortar, physical location versus online). Are there differences between the customers targeted by each approach? How do the purchase experiences differ? Do you think online sales will eventually cause brink and mortar businesses to cease to exist? Why?arrow_forwardHow do you create a 5-page informational brochure will include the following, Role of pricing decisions on the overall company and marketing strategies, Value-based pricing (value-in-use and value-in-exchange), Price skimming and penetration, Management of international distribution channels and logistics, Mass customization, Five aspects of communication, Social media mix, Viral marketing as a viable marketing tactic that can deliver a positive return on investment (ROI)?arrow_forward
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