MARKETING - RENTAL EBOOK ACCESS CODE
MARKETING - RENTAL EBOOK ACCESS CODE
7th Edition
ISBN: 9781264156467
Author: Grewal
Publisher: MCG
Question
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Chapter 11, Problem 1CCS
Summary Introduction

Case summary:

Company B is a manufacturer of shoe and sandals. Many companies came with various variations in the product but the most noticeable product was Company B’s products. The products were more comfy and orthopedic safety. Many says that they cannot make a move to another product because of the comfort of Company B’s products. Though later on it faces some crisis and started to develop and improve itself. It also posted many collections in social media.

The strong branding and product of Company B was highly effective.

Characters in the case:

  • Company B

To discuss: The Different product lines of Company B.

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