MARKETING - RENTAL EBOOK ACCESS CODE
MARKETING - RENTAL EBOOK ACCESS CODE
7th Edition
ISBN: 9781264156467
Author: Grewal
Publisher: MCG
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Chapter 11, Problem 1MA
Summary Introduction

To discuss: Features of Company L pair of pants as a part of actual product and associated services.

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Explanation of Solution

Features as a part of actual product:

  • Design
  • Durability
  • Fit
  • Quality
  • Color
  • Brand name

Features as a part of associated services:

  • Customer service
  • Warranties
  • Product support
  • Return policy

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