MARKETING - RENTAL EBOOK ACCESS CODE
7th Edition
ISBN: 9781264156467
Author: Grewal
Publisher: MCG
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Chapter 11.2, Problem 1PC
Summary Introduction
To determine: Three components of a product.
Introduction: Product refers to anything that is capable of being traded in the market and has the ability to satisfy the needs of the consumer or buyer.
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2. Name the four Product Life stages.
1. Explain the levels of product.
State the important features of a product.
Chapter 11 Solutions
MARKETING - RENTAL EBOOK ACCESS CODE
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- Explain product management organization?arrow_forward1. Definition beauty products of marketing. 2. Definition food products of marketing.arrow_forward6. Define the four components of a marketing mix. Use either non-commercial foodservice or nutritional services to illustrate your definition. a. Product: In the context of non-commercial foodservice or nutritional services, the product component refers to the actual food items or services offered to consumers. This could include the variety of menu options available, the quality and nutritional value of the food, as well as any additional services such as dietary counseling or meal planning provided by the foodservice establishment. b. Price: Price in this context refers to the cost associated with the food or nutritional services offered. This includes menu pricing for individual items or meal plans, as well as any discounts, promotions, or pricing strategies implemented to attract customers while ensuring profitability for the foodservice provider. c. Promotion: Promotion involves the communication and marketing efforts used to raise awareness and attract customers to the…arrow_forward
- please discuss this 2 pointsarrow_forwardProducts/Goods According to Use: 1. Consumer goods 2. Industrial goods - According to Differentiation: 3. Undifferentiated goods 4. Differentiated goods - According to Durability: 5. Undifferentiated goods 6. Differentiated goods - According to Durability: 7. Convenience goods - 8. Shopping goods - Specialty goods - 10. Unsought goods - 9.arrow_forwardExplain value?arrow_forward
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