Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 11, Problem 5AMK
Summary Introduction
To explain: How regulations toward warranties affects the development of a product for the given situation.
Introduction:
A warranty is one by which a producer makes a condition on the exchange or repair of a product based on few terms and conditions. Two types of warranties used by manufacturers and customers are implied warranty and express warranty.
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Explain the complexities involved with product warranties. Please be sure to address all forms and types of warranties.
NOTE: please see the information in the image attached.
Marwa purchased one laptop from a shop. The battery of the laptop is retaining for longer hours. She approached the shop showed her warranty and asked them to change the battery. But the shop owner replied that it is only under warranty. The mentioned situation is an example for:
a.
All options can be suited for this case
b.
Right to discharge or reject the goods
c.
Rise to claim for damages
d.
Replacement of the parts
The right to expect the product to be safe belongs to which catogory of rights?
Chapter 11 Solutions
Marketing
Ch. 11.1 - Prob. 11.1LOCh. 11.1 - Prob. 11.1LRCh. 11.1 - Prob. 11.2LRCh. 11.1 - Prob. 11.3LRCh. 11.2 - Prob. 11.2LOCh. 11.2 - Prob. 1MRDCh. 11.2 - Prob. 11.4LRCh. 11.2 - Prob. 11.5LRCh. 11.2 - Prob. 11.6LRCh. 11.3 - Prob. 11.3LO
Ch. 11.4 - Prob. 11.4LOCh. 11.4 - Prob. 1MMCh. 11.4 - Prob. 11.7LRCh. 11.4 - Prob. 11.8LRCh. 11.4 - Prob. 11.9LRCh. 11 - Prob. 1AMKCh. 11 - Prob. 2AMKCh. 11 - Prob. 3AMKCh. 11 - Prob. 4AMKCh. 11 - Prob. 5AMKCh. 11 - Prob. 1BYMPCh. 11 - Prob. 2BYMPCh. 11 - Prob. 1VCCh. 11 - Prob. 2VCCh. 11 - Prob. 3VC
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- An entity sells goods with a warranty covering customers for the cost of repairs of any defects that are discovered within the first two months after purchase. Past experience suggests that 80% of the goods sold will have no defects, 15% will have minor defects and 5% will have major defects. If minor defects were detected in all products sold the cost of repairs would be €30,000; if major defects were detected in all products sold, the cost would be €150,000. What amount of provision should be made?arrow_forwardcareless marketing is not a type of product defect that have traditionally beenrecognized in product liability lawarrow_forwardWhat are the major Product decision areas that may be called into question under the law?arrow_forward
- Common law development of product liability standards has provided compensation for individual personal injuries but has had no impact on eliminating unsafe products from the market in the United States. Group of answer choices True Falsearrow_forwardWhat is the significance of testing in developing and making business rules?arrow_forwardMany times, firms take advantage of their popular, well-known brands by developing brand extensions, because they know that the brand equity of the original or parent brand will be transferred to the new product. If a new product is of poor quality, it can damage the reputation of the parent brand, whereas a new product that is of superior quality can enhance the parent brand’s reputation. What are some examples of brand extensions that have damaged and that have enhanced the parent brand equity? Cite aspects of the brand extension that you believe were most detrimental/helpful.arrow_forward
- Businesses frequently own patents on a number of products they Businesses frequently own patents on a number of products they do not produce and sell. This is sometimes cited as evidence that businesses suppress inventions. Is it? Businesses frequently own patents on a number of products theyarrow_forwardWhat are potential products liability issues and how can company avoid these potential risks.arrow_forwardWith many types of warranties. Which ONE do you believe is most important? Defend your decision by including at least three points in support.arrow_forward
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