Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 11.4, Problem 11.7LR
Summary Introduction
To determine: The 6 conditions in selecting a good brand name.
Introduction:
A company uses a design, phrase, symbol, word, or a combination of any two to recognize its products and differentiate the product from their competitors is known as a brand name.
Customers can easily identify the brand name due to unique symbols, designs, and words, which help them in more efficient shopping.
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What are the six criteria mentioned most often when selecting a good brand name?
Which issues should be considered when selecting a brand name?
Define brand and what are the essentials of a good brand name ?
Chapter 11 Solutions
Marketing
Ch. 11.1 - Prob. 11.1LOCh. 11.1 - Prob. 11.1LRCh. 11.1 - Prob. 11.2LRCh. 11.1 - Prob. 11.3LRCh. 11.2 - Prob. 11.2LOCh. 11.2 - Prob. 1MRDCh. 11.2 - Prob. 11.4LRCh. 11.2 - Prob. 11.5LRCh. 11.2 - Prob. 11.6LRCh. 11.3 - Prob. 11.3LO
Ch. 11.4 - Prob. 11.4LOCh. 11.4 - Prob. 1MMCh. 11.4 - Prob. 11.7LRCh. 11.4 - Prob. 11.8LRCh. 11.4 - Prob. 11.9LRCh. 11 - Prob. 1AMKCh. 11 - Prob. 2AMKCh. 11 - Prob. 3AMKCh. 11 - Prob. 4AMKCh. 11 - Prob. 5AMKCh. 11 - Prob. 1BYMPCh. 11 - Prob. 2BYMPCh. 11 - Prob. 1VCCh. 11 - Prob. 2VCCh. 11 - Prob. 3VC
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- List three of your favorite brand names. What do you like about the product and/or brand name? What do you dislike? What image does the brand have in your mind? How loyal are you toward the brand? When was the last time you abandoned a brand name you had used for some time in favor of a new brand? Why did this happen?arrow_forwardDiscuss the important bases that organizations use for choosing a brand name.arrow_forwardHow does a brand name differ from a brand mark?arrow_forward
- i. Briefly enumerate, What is the role of a brand manager in building and maintaining a strong brand identity for a company's products or services?arrow_forwardExplain what are the 6 criterie mentioned most often when selecting a good company brand name?arrow_forwarddescribe the four major factors that contribute toward brand equity. What issues must be considered while choosing a brand name?arrow_forward
- What choice of brand elements would you suggest that can be very effective for the company’s product line and why? Explain Brieflyarrow_forwardAssessing the current set of brand personalities is one of the aspects of evaluating the strategic fit of a firm. True or False? Why?arrow_forwardIs it possible to continually extend a brand to increase the life cycle of a product?arrow_forward
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