Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
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Chapter 11.2, Problem 11.6LR
Summary Introduction

To explain: The difference among trading down and trading up in repositioning.

Introduction:

Purchasing a commodity that is less expensive compared to the presently owned commodity is known as trading down.

Purchasing a commodity that is more expensive with good quality is known as trading up.

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