Marketing an Introduction Second Custom Edition for Penn State
17th Edition
ISBN: 9781323458389
Author: Gary Armstrong / Philip Kotler
Publisher: Pearson Eduction
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Question
Chapter 12, Problem 12.17MML
Summary Introduction
To discuss: The objectives of advertising and advertisement that are trying to reach each objective.
Introduction:
The objective to change the buying behavior of the customer, so that the customers can take the actions accordingly whether to buy the product is known as the advertisement.
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Marketing an Introduction Second Custom Edition for Penn State
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