Principles of Marketing (Second custom edition for DePaul University)
Principles of Marketing (Second custom edition for DePaul University)
16th Edition
ISBN: 9781323142547
Author: Philip Kotler, Gary Armstrong
Publisher: Pearson Education
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Chapter 12, Problem 12.17VC
Summary Introduction

Case summary:

Nowadays, there appears to be amply of coffee to go round. However in a limited time Industry, G achieved successes by the way of its distribution channels. Industry G coffee has become popular without spending much on advertising. Now, the major chains such as Company MD and Company P make Industry G coffee to their customers.

The characters in the case are as follows:

  • Company G.
  • Company P.
  • Company MD.

To discuss: The way in which Company G distribution plan affected its product mix.

Supply chain:

A supply chain is a system between an organization and its suppliers to distribute and produce a particular product. The supply chain of any organization takes care of every step involved in the delivery of a product to the final consumers.

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