Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Question
Chapter 12, Problem 12.20CC
Summary Introduction
Case summary
Payment through mobile phones replaced all the card payments. Company A has its own Mobile payment service-A pay through which the customers can pay without any cards. Though A pay was gobbling the market, it was not the first to use mobile phones payment. Mobile payment service-A pay as struggled but though with its loyal and relationship among the consumers made Mobile payment service-A pay to form a product with security measures which made the consumers to believe in digital payment and made a successful one.
Characters in the case:
- Company A
To discuss: The reasons why the partnership of Company A is essential for the success of Mobile payment service-A Pay.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
With respect to marketing channels, what are some threats to Apple Pay’s future?
Netflix is the original major streaming option for home television audiences. When it started nearly 20 years ago, Netflix was a subscription-based DVD service that would mail DVDs straight to your home. It still does that too (more on that later), but in 2007, Netflix debuted its streaming service, allowing viewers to watch thousands of on-demand TV shows and movies ad-free. Ten years later, Netflix has become one of the biggest names in entertainment, producing critically acclaimed TV shows (Daredevil, House of Cards, Stranger Things, and Luke Cage, to quickly name four) and movies and hosting original comedy specials.Netflix now offers up a wide range of content across every genre you can imagine. From full seasons of today’s hottest TV shows to classic movies, Netflix has more entertainment than you could ever possibly watch. As you watch more content, Netflix will learn about your viewing habits, offering up custom genres with colorful names like “80s action comedies” or “gory…
How can competitors respond effectively to the P&G/Amazon partnership with new channels of their own?
Knowledge Booster
Similar questions
- An overview of Pepsi Corporation, focusing on a profile of each business' respective products and services. Also, researching the business ownership structure of Pepsi (e.g., partnership, sole proprietorship, conventional corporation, S corporation, limited liability corporation, non-profit (501c3), etc.) Make sure to use your own words and don't try to copy&paste.arrow_forwardCompare walmart.com with amazon.com. What features do the sites have in common? Which are unique to walmart.com? To amazon.com? Will Walmart become the dominant e-tailer in the world replacing Amazon, or will Amazon dominate Walmart online? What factors would contribute to Walmart’s success in the online marketplace? What factors would detract from its ability to dominate online sales the way it has been able to dominate physical retail sales in many markets?arrow_forwardAssess how well Caterpillar and KFC have managed and supported their channels. With what results?arrow_forward
- Thomson family adventures is a tour and travel company. I need 4 p's of marketing mix for this company. Information about the company is easily available on internet. place , price , product , promotion - 4 p's. please answer asap thanks.arrow_forwardDiscuss how Blockbuster failed to innovate at the time and how they could have restored brand equity.arrow_forwardWhat Rocket Mobile Banking (in Bangladesh) is doing to build Strong Branding? Why Dutch Bangla Bank (in Bangladesh) need to build a Strong Brand for Rocket Mobile Banking?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning