Principles Of Marketing, Global Edition
16th Edition
ISBN: 9781292092485
Author: Kotler & Armstrong
Publisher: PEARSON
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Chapter 12, Problem 12.8CTE
Summary Introduction
To think critically about: The report of franchise, kinds of franchises signified and studying the market opportunities for that service or product.
Introduction:
A contractual vertical marketing encompasses self-governing companies at divergent levels of “production and distribution”; they are joined through contracts to get more economies and increase sales impact, which can be achieved alone.
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Principles Of Marketing, Global Edition
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