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Chapter 12, Problem 15CT
Summary Introduction

To determine:

Based on senator's description, what qualities is senator describing and why are they important for a business.

Introduction:

Being a salesperson is not an easy task, it involves a lot of understanding about the product and the customer. The sales staff needs a thorough understanding on perception of the product in minds of consumers and a good set of persuading skills. For a business to achieve sales targets and profits it is essential to employ a good handful of sales staffs, because however much good the product certain products need a push from the sales staff to sell the product by persuading customers. This happens specially at jewelry stores.

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Chapter 12 Solutions

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