MARKETING LL W/CONNECT
13th Edition
ISBN: 9781259934780
Author: Kerin
Publisher: MCG CUSTOM
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Question
Chapter 12, Problem 1AMK
Summary Introduction
To explain: In what manner 4 I’s of service could apply to Hotel M
Introduction:
Service is considered as an invisible activity or advantage that a company provides several services to satisfy the customers’ needs by paying money or something that creates a value.
Expert Solution & Answer
Explanation of Solution
The 4 unique essentials of services are as follows:
Intangibility:
- Services are said to be intangible that is they cannot be seen or touched before the decision to buy, such as a connection between the workers and guest.
Inconsistency:
- Service is considered to be inconsistent because the quality of a service varies from person to person with the capabilities. In the case of Hotel M, inconsistency may vary according to the capabilities of workers.
Inseparability:
- The delivery of a service cannot be separated by customers from the service itself.
- The customer and service providers together create value, and therefore, the customer should go to the hotel to enjoy the benefits of its service.
Inventory:
- A service of inventory and it is different from products. The main inventory in case of Hotel M is equipment, rooms, and personnel. The inventory cost for Hotel M is the cost of having rooms and personnel even if there is a lack of demand.
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Chapter 12 Solutions
MARKETING LL W/CONNECT
Ch. 12.1 - Prob. 12.1LOCh. 12.2 - Prob. 12.2LOCh. 12.2 - Prob. 12.1LRCh. 12.2 - Prob. 12.2LRCh. 12.2 - Prob. 12.3LRCh. 12.3 - Prob. 12.3LOCh. 12.4 - Prob. 12.4LOCh. 12.4 - Prob. 12.4LRCh. 12.4 - Prob. 12.5LRCh. 12.5 - Prob. 12.5LO
Ch. 12.6 - Prob. 12.6LOCh. 12.6 - Prob. 12.6LRCh. 12.6 - Prob. 12.7LRCh. 12.6 - Prob. 12.8LRCh. 12 - Prob. 1AMKCh. 12 - Idle production capacity may be related to...Ch. 12 - Prob. 3AMKCh. 12 - Prob. 4AMKCh. 12 - Prob. 5AMKCh. 12 - Prob. 6AMKCh. 12 - Prob. 7AMKCh. 12 - Prob. 8AMKCh. 12 - Prob. 9AMKCh. 12 - Prob. 10AMKCh. 12 - Prob. 1BYMPCh. 12 - Prob. 2BYMPCh. 12 - Prob. 3BYMPCh. 12 - Prob. 1VCCh. 12 - Prob. 2VCCh. 12 - Prob. 3VCCh. 12 - Prob. 4VCCh. 12 - Prob. 5VC
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