EBK MARKETING
6th Edition
ISBN: 8220103676250
Author: Grewal
Publisher: YUZU
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Chapter 12, Problem 2MA
Summary Introduction
To discuss: The quickness of diffusion happened among Country U peoples by android wear and which types of people will be diffused in innovation stages.
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What three factors led to the Apple iPad/iPad revolution?
Diffusion of Innovation
There are certain products that can be associated with users in each stage of the diffusion of innovation curve.
The process by which the use of an innovation-whether a product, a service, or a process-spreads throughout a market group, over
time and across various categories of adopters, is referred to as diffusion of innovation. The theory surrounding diffusion of innovation
helps marketers understand the rate at which consumers are likely to adopt a new product or service. It also gives them a means to
identify potential markets for their new products or services and predict their potential sales, even before they introduce the
innovations.
Roll your cursor over each type of product to reveal definitions. Then place each product under the
correct consumer type.
PlayStation VR
Headset
Innovator
Electric car
Movies newly
released on demand
Early Adopter
SUV
Early Majority
VCR
Late Majority
Electric car
Laggard
Suppose an herbal tea company introduced a new product called MintEnhanced Tea—a mint and lemon herbal tea. How should it go aboutcreating excitement using various social and mobile media tools?
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