MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Why is product development a cross-functionalactivity—involving finance, engineering, manufactur-ing, and other functional areas—within an organization?
Why is product production a cross-functional operation within an organisation, including finance, research, manufacturing, and other functional areas?
Describe the four major nested processes in the new service or product development process.
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