MANAGERIAL ACCOUNTING - CONNECT ACCESS E
MANAGERIAL ACCOUNTING - CONNECT ACCESS E
17th Edition
ISBN: 9781264286577
Author: Garrison
Publisher: MCG
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Chapter 12, Problem 7Q
To determine

Introduction: A balanced scorecard contains the performance measures taken in brief from the company’s strategy. Balanced scorecard measurement uses four perspective lenses to evaluate the business performance by setting the goals and the strategies to achieve such goals.

To discuss: The reason for the inclusion of financial performance measures as well as measures of the performance of internal business processes in the balanced scorecard.

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Why does the balanced scorecard include financial performance measures as well as measures of how well internal business processes are doing?
How would non-financial performance indicators help to improve the performance of the company?  Explain in detail.
Why are the customer perspective measures important when a company is doing financially well?
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