CONNECT FOR MARKETING 180DAY
6th Edition
ISBN: 9781260537307
Author: Grewal
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Question
Chapter 12, Problem 9MA
Summary Introduction
To discuss: The product life cycle stage of the PlayStation 4 game console and whether Company S’s marketing strategy and its 4 Ps consistent with the stage of the product in its life cycle and explain.
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In which stage of the product life cycle is the iPhone? Was Apple’s marketing mix—its 4 Ps—consistent with the product’s stage when it released the iPhone X?
The Five Product Levels model provides a way to show the different levels of need that customers have for a product. It can be useful in helping organizations understand their customers. From there, they can structure themselves to best serve those needs and wants. In this way, they can differentiate themselves from their competitors.
Based on this understanding, please analyze how two major competitors Honda and Toyota different brands creating customer benefits on these different Five Product Levels in Pakistani market?
Answer questions 3-6 in relation to that product:
Questions
Please note the product chosen is mineral water. explain each question in details
(1) Describe the product that you have Chosen .
(2) Comment on the information provided on the label
(3) How does the price of the product compare to the prices of the similar products in the category?
(4) Who (which target market) is the product targeted to?
(5) What consumer need does the product satisfy?
(6) What marketing activities are used to promote the product in the store and nationally?
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