MARKETING LL + CNCT+ ACCESS CODE
MARKETING LL + CNCT+ ACCESS CODE
13th Edition
ISBN: 9781259949180
Author: Kerin
Publisher: MCG
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Chapter 12.6, Problem 12.6LR
Summary Introduction

To discuss: The usage of off-peak pricing in a movie theatre.

Introduction:

Off-peak pricing is also known as off-season pricing. Off-peak occurs at the time of low demand period.

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Students have asked these similar questions
How do service businesses use off-peak pricing?
How does off-peak pricing influence demand forservices?
What is cost-of-service pricing? What is the relationship between value-of-service pric- ing and cost-of-service pricing?
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