Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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Chapter 13, Problem 10ALR
Summary Introduction

To determine: The 6 steps in the new product-development process.

A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.

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List the six steps in the new-product development process
Describe the different product development strategies.
Explain the steps in the new-product development process. Identify which step you think is most important and defend your position.
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