Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Chapter 13, Problem 2CTE
Summary Introduction
To discuss: The strategy that would be more likely for the success and the reason behind it.
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Being the Best As the nation's leading consumer electronics retailer, Best Buy is trying to be the best. But that's not been easy in light of the challenges it's facing in the external environment. Like many other retailers, the economic climate has forced Best Buy to carefully consider its strategic options. Best Buy was founded under the name Sound of Music in 1966 as a home- and car-stereo store by Dick Schulze (he still remains as board chair), who got tired of working for his father, who would never listen to his ideas on how to improve the family's electronics distribution business. However, while chairing a school board in the early 1980s, Schulze realized that his target customer group—15- to 18-year-old males—was declining sharply. He decided to broaden his product line and target older and more affluent customers by offering appliances and VCRs. In 1981, a tornado wiped out his entire store (but not the inventory). Schulze decided to spend his entire marketing budget on…
Being the Best
As the nation's leading consumer electronics retailer, Best Buy is trying to be the best. But that's not been easy in light of the challenges it's facing in the external environment. Like many other retailers, the economic climate has forced Best Buy to carefully consider its strategic options. Best Buy was founded under the name Sound of Music in 1966 as a home- and car-stereo store by Dick Schulze (he still remains as board chair), who got tired of working for his father, who would never listen to his ideas on how to improve the family's electronics distribution business. However, while chairing a school board in the early 1980s, Schulze realized that his target customer group—15- to 18-year-old males—was declining sharply. He decided to broaden his product line and target older and more affluent customers by offering appliances and VCRs. In 1981, a tornado wiped out his entire store (but not the inventory). Schulze decided to spend his entire marketing budget on…
Being the Best
As the nation's leading consumer electronics retailer, Best Buy is trying to be the best. But that's not been easy in light of the challenges it's facing in the external environment. Like many other retailers, the economic climate has forced Best Buy to carefully consider its strategic options. Best Buy was founded under the name Sound of Music in 1966 as a home- and car-stereo store by Dick Schulze (he still remains as board chair), who got tired of working for his father, who would never listen to his ideas on how to improve the family's electronics distribution business. However, while chairing a school board in the early 1980s, Schulze realized that his target customer group—15- to 18-year-old males—was declining sharply. He decided to broaden his product line and target older and more affluent customers by offering appliances and VCRs. In 1981, a tornado wiped out his entire store (but not the inventory). Schulze decided to spend his entire marketing budget on…
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Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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