Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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Chapter 13, Problem 6ALR
Summary Introduction

To discuss: The meaning of category management and the role it plays in the success of a product line.

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What is category management, and what role does it play inthe success of a product line?
Think of three car brands or specific models. How are theseproducts positioned in your mind? What terms do you use to describe them?
How does the customer perceive the product?
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