Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Question
Chapter 13, Problem 1CTE
Summary Introduction
To discuss: Why has the given strategy worked for the company and find another product that appeals to the particular age group. Whether the same strategy would be successful and the reason behind that.
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Students have asked these similar questions
Sometimes marketers will develop strategies to target multiple social class segments with the same product by offering it at different prices. Give two examples of products or brands that use this strategy, and how do they accomplish it? Are there any potential risks to taking this approach with specific products or brands, and what might make some products or brands more susceptible to these kinds of risks?
Do you notice similarities how products in this particular category are usually promoted? What ways could advertisers “cut through the clutter” when promoting their products in this category?
Instructions
Suppose you want to promote a line of costume
jewelry to upper-middle class teenaged girls.
What factors, you think, would influence the
buying behavior of your target market? How
each of these factors will affect their buying
patterns?
Chapter 13 Solutions
Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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