EBK MARKETING: AN INTRODUCTION
12th Edition
ISBN: 9780100666566
Author: Kotler
Publisher: YUZU
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Question
Chapter 13, Problem 13.12MA
Summary Introduction
Case summary:
Company B manufactures furniture and sells it to the outlets in the southeastern part of Country U. The company has two salesperson to manage their customer needs. The company wishes expand to other regions and would wish to have their distributions through 1,000 retail customer accounts.
To continue with this activity the company has to hire more salespeople and each salesperson earns $50,000 and 2% commission on sales. The other alternative is to utilize the service sales agent who would be made a payment of 10% of sales.
Characters in the case:
- Company B
- Country U
To determine: The number of salesperson that Company B will need.
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