Concept explainers
To discuss: The manner in which price equation applies to the purchase price of gasoline, an airline ticket, and a checking account.
Introduction:
Price equation:
Price of products and services has a direct impact on company profit, which is calculated as
A purchase price is the money an individual pays for goods and services. It is the basis for an individual to know the profit or loss from the product sold.
Explanation of Solution
Price equation to calculate purchase price:
Price equation for the purchase price of gasoline:
Price equation for the purchase price of airline ticket:
Price equation for the purchase price of checking account:
Want to see more full solutions like this?
Chapter 13 Solutions
Connect 1-Semester Access Card for Marketing
- Some high-fashion retailers, notably H&M and Zara, sell what some call“disposable fashion”—apparel priced so reasonably low that it can bedisposed of after just a few wearings. Here is your dilemma: You havean important job interview and need a new suit. You can buy the suit atone of these stores for $129 or at Brooks Brothers for $500. Of course,the Brooks Brothers suit is of higher quality and will therefore lastlonger. How would you use the two value-based approaches describedin this chapter to determine which suit to buy?arrow_forwardWhat would be the impact of purchasing "electronic" slot machines that do not use coins?arrow_forward1. How do you price physiological, is it low, moderate or high? please explain briefly your answer. 2. How do you price sociological, is it low, moderate or high? please explain briefly your answer. 3. How do you price psychological, is it low, moderate or high? please explain briefly your answer. 4. How do you price life-cyclical, is it low, moderate or high? please explain briefly your answer.arrow_forward
- When the borrower selects a third-party provider identified by the mortgage loan originator, what is the tolerance category on settiement costs? A) 0% B) 05 C) 10% D) No limitarrow_forwardPlease read below scenario in which a consumer explains how she made purchasing decision for a car. First of all, I decided on the price and security features of car. Then, I determined my criteria about other features such as the oil amount consumed per 100 km, diesel or gasoline and so on. When I searched for information on the Internet, I felt that Brand X can offer me favorable alternatives. I visited one of the showrooms of Brand X. I loved this red car and purchased it. Please select the name of Hierarchy of Effects that the consumer likely used. a) The Standard Learning Hierarchy b) The Low-Involvement Hierarchy c) The Experiential Hierarchy d) All the abovearrow_forwardWhich of the following is not true in terms of contributing positively to the business model of leasing assets for a lessor? Select one: a. Often a lessor can sell an asset that is returned at the end of the lease for more than the residual value included in pricing the lease. b. A lessor cannot claim capital cost allowance on assets it leases. c. A lessor who manufactures assets can use leasing as a way to sell its inventory to lessees that otherwise would not be able to afford to purchase the asset from them outright. d. A lessor retains legal ownership of assets it leases which is important in situations where lessees do not honour their lease commitments. e. None of the above.arrow_forward
- A borrower elects to receive a lender credit. Which of the following effects will the lender credit likely have on the transaction? A)Higher interest rate B) Higher closing costs C) Higher origination fee D) Higher mortgage loan amountarrow_forwardA lawn mower manufacturer has a unit cost of $140 and wishes to achieve a margin of 30% based on selling price. If the manufacturer sells directly to a retailer who then adds a set margin of 40% based on selling price, determine the retail price charged to consumers.arrow_forwardJune is looking into buying her first home. She is shown a number of houses on the market, but the market appears to be sluggish because there are so few buyers. Interest rates are steady and June has several good prospect homes to choose from at reasonable prices. June is in a... O Seller's market O Lender's market O Builder's market O Buyer's marketarrow_forward
- Look at some real estate want ads in your newspaper. Enter the price of a two-bedroom home and a three-bedroom home. If you find some abbreviations you do not understand, ask your teacher.arrow_forwardYou are in the process of planning a hypothetical airline flight from New York to St. Louis. Visit the websites of three differentairlines and compare prices for this trip. Try travel dates that include a Saturday night layover and those that do not. Try dates lessthan seven days away, and compare, those prices with flights that are more than twenty-one days out. How do you explain thesimilarities and differences you see in these prices?arrow_forwardIf a $900,000 30-year fully amortizing fixed rate mortgage loan from City National Bank has an annual interest rate of 6.25% with a monthly payment of $5,541.45, and a $900,000 15-year fully amortizing fixed rate mortgage loan from Wells Fargo Bank has an annual interest rate of 5.25% with a monthly payment of $7,234.90, a borrower should: a. Choose the 30-year fixed rate loan from City National Bank because of the lower monthly payments b. Make a careful analysis of all the terms and conditions of the available loans to determine which loan is better for that borrower under the circumstances, or if another loan or lender should be considered c. Choose a 7-year adjustable rate interest-only loan from PNC Bank instead with a low teaser interest rate of 1.0% for the first loan year d.Choose the 15-year fixed rate loan from Wells Fargo because of the lower interest ratearrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning