Bundle: Foundations of Business, 4th + MindTap Introduction to Business, 1 term (6 months) Access Code
Bundle: Foundations of Business, 4th + MindTap Introduction to Business, 1 term (6 months) Access Code
4th Edition
ISBN: 9781305242579
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
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Chapter 13, Problem 1DQ
Summary Introduction

To determine: The most common marketing channels for consumer and industrial products.

Introduction: Marketing channel is also called as distribution channel alludes to an arrangement of authoritative bodies, disconnected from the maker, that are associated with delivering the finished product to the consumer.

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What are the most common marketing channels for consumer products?
What role do marketing channels play in the distribution of products or services? How can companies choose the right distribution channels?
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