Bundle: Foundations of Business, 4th + MindTap Introduction to Business, 1 term (6 months) Access Code
Bundle: Foundations of Business, 4th + MindTap Introduction to Business, 1 term (6 months) Access Code
4th Edition
ISBN: 9781305242579
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
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Chapter 13, Problem 21CC
Summary Introduction

To determine: The advantages and disadvantages of using personal selling.

Introduction: Personal Selling is a procedure where an individual sales representative offers an item, service or answer for a customer in the wake of meeting in person.

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What are the advantages of using personal selling?
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Why personal selling is the most expensive method?
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