Understanding Management
Understanding Management
11th Edition
ISBN: 9780357033821
Author: Richard Daft
Publisher: South Western Educational Publishing
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Chapter 13, Problem 2AYSCFCA
Summary Introduction

Case summary:

Howard Tannebaum sent strict electronic mails to all the managers in order to find out the reason behind the breach of information of their company's new product idea. This hurt the feelings of innocent employees that the company does not believe them.

Characters in the case:

The characters in the case include the following:

  • Howard Tannebaum, the CEO of the company
  • The employees
  • The friend of CEO, Barry
  • Adequate information:

    In addition to the mail sent by Howard to the managers, the copy of an electronic mail sent by him to his friend was circulating in the office creating chaos. This mail showed the anger of Howard towards his employees for breaching the product idea.

    To determine:

    The way by which the CEO should have communicated his concern.

    Given the information:

    Strict electronic mail sent by Howard shows that he was impolite in sending the mail without thinking of the innocent employees. The communication mistake has taken place.

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