M: Marketing
5th Edition
ISBN: 9781259446290
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Question
Chapter 13.1, Problem 2CY
Summary Introduction
To determine: The reasons for which firms cannot be separated into just service provides or product sellers.
Introduction: The firm which is involved in providing services to the consumers for a consideration is known as the service provider.
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M: Marketing
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- Is it important for companies to know the entire supply chain of the products they are selling or is it "good enough" just to know where the final product comes from? Why? Why not?arrow_forwardWhy is it important for even a small firm to develop a line ofproducts?arrow_forwardWhat considerations should organizations keep in mind when selecting IT vendors and partners?arrow_forward
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