EBK MARKETING
EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
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Chapter 14, Problem 10QA
Summary Introduction

To define: Meaning of prospecting and way to qualify the prospect. Steps in creative selling process ever contacted the buyer are important to sale.

Introduction:

Prospecting is the prior steps in the process of sales, which helps in identifying the potential customers. The customers have different needs in actively buying the products of their demand. Approaches are used and analyzed by businesses to sell the required product in creative way so that customer is satisfied.

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What is prospecting? What does it mean to qualify the prospect? What is !he preapproach? Why are these steps in 1he crealive selling process that occur before you ever contact the buyer so important to the sale?
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