Case summary: Several organizations are comprehending the effectiveness of telemarketing through sales force costs. The cost of telemarketing sales can be as low as $5 to $20. Telemarketing has quite a reach and it attracts many customers. Many feel that telemarketing as successful.
Characters in the case:
Company X
Company Y
To determine: Whether all companies consider decreasing their sales forces in favour of telemarketing and the advantages and disadvantages of this action.
Introduction: Telemarketing is an exceptionally normal type of advertising organizations use to interface with potential customers of their goods or services. Telemarketing consist of organizations making phone calls to existing or potential clients.
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