Marketing (Custom Package)
12th Edition
ISBN: 9781323452486
Author: Armstrong
Publisher: PEARSON
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Question
Chapter 14, Problem 14.18MML
Summary Introduction
To Determine: Reviewing the FTC's guidelines on disclosure in online, social media and mobile advertisements and the reasons on FTC's requirements regarding ads and endorsers make Company TR less effective as an advertising medium .
Introduction: Social media marketing is a type of web based marketing that uses social networking sites as a promoting apparatus. The objective of social media marketing is to deliver content that clients will impart to their social network to enable an organization to expand mark introduction and widen client reach.
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