MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing
17th Edition
ISBN: 9780134518282
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 14, Problem 14.2DQ
Summary Introduction
To discuss: The term content marketing and the framework by which the marketing content are formed, controlled and then distributed.
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Discuss content marketing and how marketers are using a new framework that builds on how and by whom marketing content is created, cont
Discuss content marketing and how marketers are using a new framework that builds on how and by whom mar- keting content is created, controlled, and distributed.
Explain at least one digital marketing communications tool for each of the different stages of the marketing/consumer funnel (awareness, interest, desire, action and advocacy) which will be most effective during that stage.
Chapter 14 Solutions
MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing
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