MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing
17th Edition
ISBN: 9780134518282
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 14, Problem 14.22MML
Summary Introduction
To discuss: The types of appeal marketers use while designing marketing communication message and the message structure issues should be considered while creating the message.
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Chapter 14 Solutions
MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing
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