Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 14, Problem 8AMK
Summary Introduction

To determine: Whether there is truth in the given statement.

Introduction:

The method that is adopted by the firm to fix the selling price is known as pricing. The pricing generally depends on the average cost and the perceived value of the product.

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Visit the website of Alfamart and Indomaret. Make a list of price comparisons for the same brands from the two Minimarkets. Have the two Minimarkets implemented a pricing strategy based on the theories we have learned? Explain.
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