Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 14, Problem 8AMK
Summary Introduction
To determine: Whether there is truth in the given statement.
Introduction:
The method that is adopted by the firm to fix the selling price is known as pricing. The pricing generally depends on the average cost and the perceived value of the product.
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Visit the website of Alfamart and Indomaret. Make a list of price comparisons for the same brands from the two Minimarkets. Have the two Minimarkets implemented a pricing strategy based on the theories we have learned? Explain.
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Chapter 14 Solutions
Marketing
Ch. 14.1 - Prob. 14.1LOCh. 14.1 - Prob. 14.1LRCh. 14.1 - Prob. 14.2LRCh. 14.1 - Prob. 14.3LRCh. 14.1 - Prob. 14.4LRCh. 14.1 - Prob. 14.5LRCh. 14.2 - Prob. 14.2LOCh. 14.3 - Prob. 14.3LOCh. 14.4 - Prob. 14.4LOCh. 14.4 - Prob. 14.6LR
Ch. 14.4 - Prob. 14.7LRCh. 14.4 - Prob. 14.8LRCh. 14 - Prob. 1AMKCh. 14 - Prob. 2AMKCh. 14 - Prob. 3AMKCh. 14 - The Hesper Corporation is a leading manufacturer...Ch. 14 - Prob. 5AMKCh. 14 - Prob. 6AMKCh. 14 - Prob. 7AMKCh. 14 - Prob. 8AMKCh. 14 - Prob. 1VCCh. 14 - Prob. 2VCCh. 14 - Prob. 3VCCh. 14 - Prob. 4VCCh. 14 - Prob. 5VC
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- 2. What pricing strategy is used by local water utilities to charge water bills?arrow_forward- What is the difference between pricing strategy and pricing structure? Does pricing structure complements to pricing strategy? Know and identify their differences and comparisons and give examples.arrow_forwardIf you were planning on creating an online financial brokerage service, how would you approach creating a pricing strategy with consideration to marginal cost, demand, the elasticity of demand, no of competitors, no. of substitutes, prices of similar products on the market etc.arrow_forward
- The pricing strategies of car dealers and airlines are somewhat unique and are examples of variable pricing. Unlike the price of most goods that remain static for some period of time, these two are example of pricing that fluctuates constantly. Two people may pay different prices for a car or an airline ticket on the same day. Please read the two articles below and answer the following questions in a short few paragraphs. How do the two differ in strategy and what drives this difference? Find an example of another good or service that is priced like automobiles or airline seats and explain the process. https://www.nerdwallet.com/blog/loans/dealers-set-car-prices/ https://www.farecompare.com/travel-advice/understanding-airline-ticket-prices-why-your-seatmates-airfare-cost-more-or-less-than-yours/arrow_forwardWhat is the difference between a skimming price strategy and a penetration pricing strategy? Under what circumstances is each likely to be used?arrow_forwardWhy does a box of mac n cheese cost significantly less than an electric scooter? Explain. Why do you think the price of a box of mac n cheese costs around $4.50? How is that price set? Could you find a lower price for this item? A higher price? Why?arrow_forward
- Explain the term Zone pricing?arrow_forwardPlease find below Pricing options for firm A and B, along with individual payoffs (Firm A’spayoff/Firm B’s payoff)Firm BFirm APrice £2 Price £1Price £2 £20,000/£20,000 £10,000/£24,000Price £1 £24,000/£10,000 £12,000/£12,000Assume you are the pricing manager at Firm A;i) What is your payoff for a ‘maximin’ strategy?ii) What is your payoff for a ‘maximax’ strategy?iii) Does a dominant strategy exist within this prisoners’ dilemma?arrow_forwardDoes Cath Kidston’s pricing strategy truly differentiate it from the competition?arrow_forward
- In the case of American Airlines Value Pricing, what is likely to be the reaction of their competitors? What should American Airlines do with it?arrow_forwardAMD and Intel specialize in which semiconductor business areas? How do their pricing compare? How many cores do these vendors' latest high-end CPUs typically have?arrow_forwardScissors, a local hair salon, practices a known form of price discrimination by charging students and senior citizens a discounted price of R80.00 for a haircut, while all other regular customers are charged R120.00 per cut. With the aid of a graphical illustration, identify the type of price discrimination practiced and explain the firm’s pricing strategy to maximise profits.arrow_forward
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